Business in China: Bilingual Field Guide（English）

Stop guessing. Start operating.

China is the world's second-largest economy, but most foreign founders never get past the guesswork. They register the wrong entity, skip the trademark filing, accept 90-day payment terms without a cash buffer, and wonder why the business dies before it starts.

This is not a theory book. It's a field guide — 30 lessons written for founders who want to actually operate in China, not just read about it.

What you'll learn:

• Module 1: Market Entry (Lessons 1-5) — Is China right for you? Market sizing, entry timing, and the 5 questions to answer before you spend a dollar.

• Module 2: Set Up Legally (Lessons 6-10) — WFOE vs Rep Office vs JV vs Hong Kong company. Registration in practice: name, business scope, bank account, seals, and the Golden Tax System.

• Module 3: Guanxi, Face & Deals (Lessons 11-15) — How relationships actually work, how to give and protect face, Chinese negotiation style, contracts that get renegotiated, and dinner table rules that win deals.

• Module 4: People, Products & Channels (Lessons 16-20) — Hiring your first employee, finding and qualifying suppliers, the factory visit checklist, choosing your sales channel, and why WeChat is your business.

• Module 5: Digital China & Localization (Lessons 21-25) — The digital ecosystem, WeChat private domain, Douyin & Xiaohongshu, cross-border vs domestic e-commerce, and brand localization.

• Module 6: Long-Term Success & Pitfalls (Lessons 26-30) — Cash flow management, intellectual property protection, compliance basics, exiting China, and why patience beats hustle.

Every lesson follows the same practical structure:

• What This Lesson Solves — the problem, stated plainly

• Core Concepts — the frameworks you need

• Step-by-Step Process — numbered steps you can follow

• Templates — copy-paste ready (RFQs, contracts, toasts, WeChat messages)

• Case Studies — real failures and real wins, side by side

• Common Mistakes — what goes wrong and how to fix it

• Self-Check List — tick the boxes before you move on

Who this is for:

• Foreign founders entering China for the first time

• Exporters and importers working with Chinese suppliers

• Consultants and service providers serving foreign companies in China

• Anyone who's already in China and wants to stop making expensive mistakes

Who this is NOT for:

• People looking for a "get rich quick in China" book — this is the opposite

• People who want theory without action — every lesson ends with a checklist

Format: PDF, 118 pages, 30 lessons, 30+ templates and tables.

Price: $39 (single edition) · $49 (bilingual bundle with the Chinese edition)

Contact Author: David I David@redcarpetmandarin.com